Proven SEO. Made For Chiropractors.
A great website that attracts new patient inquiries on a consistent basis is an important piece of the online marketing puzzle for chiropractors looking to grow their business.
“You can have the best website in the world, but if nobody knows it exists, then it’s useless.”
That is where our chiropractor SEO comes in. We offer best-in-class digital marketing services, including SEO, PPC, and Social Media Marketing, that will bring your website more exposure online and deliver a wealth of new patient inquiries to your clinic.
What Is Search Engine Optimization?
SEO or Search Engine Optimization is a series of techniques done both on and off your website that helps improve the ranking of your dental site on search engines such as Google, Yahoo, and Bing.
In their search results, Google, Yahoo and Bing links to pages it considers relevant and authoritative based on the keyword terms the user typed in.
“The major search engines are constantly crawling websites to gather information about all the content they find on the Internet. This information is then fed through a complex algorithm that looks at 200 different quality checks to determine where to rank these sites in their rankings.”
Among the factors, Google, Bing, and Yahoo look at in their algorithm are the quality, quantity and the relevancy of the links pointing towards your site along with how useful they determine the content on the site to be.
How Can SEO Help Your Chiropractor Clinic?
A good SEO campaign is one of the best online marketing tools available for your chiropractic business. We live in a digital world; everyone is always online, searching for products and services, looking at reviews by other people and using that information to ultimately make a buying decision.
“The overall goal of a well-rounded SEO marketing campaign is to put your business directly in front of the user who is searching for the chiropractic services you offer.”
Before we begin any Search Engine Optimization campaign, we take the time to identify what keywords the target audience in your area is using to find the dental services you are offering. Our tools can determine the number of searches for each keyword and can calculate a return on investment based on those numbers.
What Goes Into A Good SEO Campaign?
A good SEO campaign is made up of a series of on-page and off-page optimizations along with the creation of engaging content that answers the real-world concerns of potential new patients.
On-Page SEO Optimization
A large portion of any good SEO campaign should be taken in setting up a pre-existing website or re-building a website in order to optimize it for the search engines.
Just like building a home, a website requires a good base framework in place that is organized and structured to see long-lasting results.
As we mentioned earlier, search engines will crawl through your website to ensure over 200 quality checks are followed in order to gain high search engine rankings.
Proper Page Titles, Meta Descriptions, H1, H2,H3 tags are all important parts of on-page optimizations that are needed to help search engines identify the message your website is trying to deliver to the end user.
Other on-page factors that need to be looked at and addressed if needed include where the site is hosted, the content management system (CMS) the site is using, the site structure and the overall user experience of the site for visitors.
Chiropractic SEO needs engaging content. These days, engaging, relevant content is considered to be one of the most important factors in an effective SEO campaign. Many years ago, you could get good search rankings simply with thin content and by repeating keywords multiple times in order to fool the search engines. Thankfully search engines have become much more advanced, and Google can now understand the quality of your content based on readability, keywords, LSI (or Latent Semantic Indexing is an alternative term for synonyms or similar words used by Google).
Off-Page SEO is the term used to describe all the SEO work that is done separately from your website in order to help build more relevancy and authority in the eyes of Google and other search engines. It includes the following:
- Directory Placements
- Social Branding
- Press Releases
- Social Sharing
- Online Advertising
Combining both proven On-Page and Off-Page SEO techniques is the most effective way for your dental site to achieve long-lasting results in Google and other search engines.
True SEO is really about delivering value to your online audience. Your SEO strategy should include creating great content and a highly optimized website, alike.
7 Reasons We Are Different
There are many companies around that offer chiropractic SEO, so why choose us?
1 – Everything Is Managed By Us
We handle all aspects of your search engine optimization campaign from start to finish. The strategy is customized to your practice and how it is achieved is all managed by us – we never outsource it to a third party.
2 – We Only Work With Chiropractic Professionals
Our sole focus is creating and executing tailored SEO campaign for chiropractors. We understand that different types of chiropractors require different approaches in order to attract the very best patients and maximize your return on investment.
3 – We Focus On Results
We focus our entire strategy and effort around delivering real, measurable results. We know what works and what doesn’t work… you can rest easy that we will get the job done and we will do it safely.
4 – We Are Transparent
We will always tell you how it is. Where you stand, the opportunity available and what are the risks and rewards on moving forward.
5 – We Are Mentors
Whether you’re just launching a new chiropractor clinic or already established in your community but looking for better online results, one of our goals is that you understand what we are doing and why, so we can get better results together.
6 – We Focus On Quality Work
We won’t do SEO at the expense of your brand. We focus on producing high-quality, engaging content, great links and that all have long-term value.
7 – No Long-Term Contracts
If a company makes it difficult to cancel their services, what does that say about them? We want to be judged on our work and the results we achieve for you. If you are unhappy, you can cancel at any time without incurring any penalties or termination fees.
How We Can Help You Starting Today
We Help You Connect With Customers In Your Area – Building up your websites online presence locally is an important way to bring in a continual stream of new patient inquiries. We take the time to uncover the keywords people are searching for in your area to find chiropractor services like yours and then use them in your tailored SEO campaign.
Mobile Optimization – Google has started to favor mobile-friendly sites in their search engine listings. If you don’t have a responsive website, you are missing out on valuable patient leads. We will make your site mobile-friendly and ensure you are offering the very best user experience.
We Build Local Citations – Local directories, citation sites and event pages are a great way for potential patients to find your business quickly. However, If there are inconsistencies in your business name, address, etc. across these platforms, it can greatly affect your rankings.
Google wants to see a consistent NAP (name, address, phone number) listed across multiple sites, so if there is outdated information online about your dental business, it needs to be corrected. We’ll seek out and fix any discrepancies that exist already, to improve your sites discover-ability.
Building Your Online Presence – Building a long-lasting, high-ranking search engine presence for your dental website doesn’t happen overnight. However, with our proven white hat Google-friendly optimization techniques and creative content marketing strategies, we can take you to the top of the Search Engines and keep you there.
Call Tracking. Knowing which online sources are generating new patient inquiries for your chiropractor clinic is important. Measure the success of your campaign, and keep track of your ROI (Return on Investment), with a custom phone number that allows you to easily monitor new patient calls via an intuitive dashboard.
Analytics & Reporting – At Impact Chiropractic Marketing we love creating customized ranking reports that will provide you with key insights into how things are performing on your SEO campaign. This information will help you keep tabs on the success of the strategy that we have in place. Plus the data we see each month can help shape the decisions we make to improve your online marketing strategy.
Each month you will receive a report that will track your progress. From there, we will create further recommendations and further optimize the campaign to help increase patients for your clinic.
Unless you are no longer accepting clients, you need to generate new business. 80% of people use search engines to find chiropractors just like you, and the best way to get in fron of them is through good SEO. That said, there are different levels of SEO. The more competitive the market your market, the more “SEO work” you will need in order to be competitive and rank favorably. We are experts at evaluating the competitiveness of industries and will be happy to provide you an assessment of what resources you will need to allocate to your SEO to have a successful campaign.
Reach More Patients With Our Chiropractic SEO Service Starting Today
We would love to schedule a call with you and review your chiropractor website to see how we can help.
Fill in the form below to learn more.