Social Media Marketing For Chiropractors That Works
If your business doesn’t have a social media presence in today’s digital world, it might as well not even exist to many people.
With 7 out of 10 people now using social media on a daily basis it is vital you have a presence where your patients, and prospective patients, are spending much of their online time.
Also, running a chiropractor business is a service-based profession and in order to keep your patients coming back to your clinic, you not only to provide the best care and service, but you also need to build and maintain the relationship you and your team have with each patient.
The Impact Chiropractic team can help create a tailored chiropractic social media marketing strategy designed to engage your existing patients as well as connect with your ideal new patients.
92% of Consumers Trust Peer Recommendations Over Advertising
Why Your Chiropractor Clinic Needs Social Media Marketing
Your Customers are on Social Media
Your patients (and potential patients) are already using social media on a daily basis. It is important that you keep them engaged and connected to your clinic so that you’re always their first option when they need help with their aches and pains.
There Are People Searching for Your Chiropractor Clinic
There are people in your local area talking about and looking for services just like the ones your clinic provides. Our social media management service will help your business to join the conversation and generate new patient inquiries.
People Are Talking About Your Business on Social Media
You need to listen to what your patients are saying about your business on social media and respond to their concerns. Our social media management services focus on highlighting the positive aspects of what your clinic has to offer and responds sincerely to negative remarks.
Your Chiropractor Practice Deserves Expert Social Media Management
Most clinics don’t have the time to manage all of their social media channels and update them on a regular basis. Each member of the Impact Chiropractic Marketing team have received their certification in social media management, and our agency can help you reach your marketing goals and help take your business to the next level.
3 Keys Ways Social Media Marketing Can Build Relationships & Drive New Inquiries
Build Relationships: Social media marketing offers an excellent opportunity to engage current patients (and potential patients) in a two-way conversation.
With interesting, relevant content posted regularly, patients can interact with your business in a more personal way on a regular basis that builds loyalty to your practice.
For best results, content should be a mix of chiropractic-related content, patient case studies, community news, staff bios and notable events that involve your clinic.
Generate Referrals: Did you know the average Facebook user has 150 friends? When somebody interacts with your page, their friends see this activity show up in their news feed. This generates free exposure for your practice.
Building a social media presence also helps keep your chiropractic clinic “top of mind” for patients, so when a friend online is looking for a dentist recommendation, your existing patients can quickly suggest your practice with a link to your Facebook page.
Attract New Patients: Paid social media ad campaigns can help you increase the audience of your social media platforms, creating a pool of potential new patients. It’s possible to target ads to the specific desired patient demographic to attract only qualified prospects and keep your advertising costs down.
Social Media Is Primarily About Engaging & Connecting
As we mentioned earlier, using social media marketing for your chiropractic clinic allows you to better connect with your existing patients and attract new patients but also gives you the ability to generate hot leads in real-time.
People are extremely vocal about their ailments on social media, and you can use online search tools to track down these conversations and be the first to respond and offer solutions.
For instance, did you know your clinic can be alerted every time someone says “neck pain” within a certain radius of your clinic? You can use that to your advantage and start building rapport with the people who need your help immediately. How’s that for building instant trust and credibility when you are the first person to help them out with your advice.
For chiropractor marketing strategies, one of the most effective approach is to provide helpful information – be seen as an expert who helps people with chiropractic advice, updates, industry news, helpful articles and links to useful resources and informative articles and videos.
Want To Know More About Our Social Media Marketing For Chiropractors?
If you are interested in our social media services, just fill in this contact form below and we’ll get back to you to learn about your needs and how we can help.